Feeding Frenzy
By Jon F. Harmon

Crisis Communications Brought to Life - Former Ford Spokesperson Takes Readers Behind the Scenes of One of the Biggest News Stories of the Decade. 

Feeding Frenzy provides a candid, telling look at high-stakes crisis management throughout an epic corporate crisis. Unlike other books on crisis communications, Feeding Frenzy is not just a “how-to manual” but a riveting story providing readers with the feeling of living through one of the most challenging crises in business history. Facing unprecedented scrutiny from international media, aggressive trial lawyers and an angry U.S. Congress, Ford Motor Company’s crisis team tries to understand what’s causing a growing number of deadly rollover crashes involving the world’s best-selling SUV.  Ford’s strained relationship with its biggest tire supplier grows increasingly bitter, then gives way to all-out warfare to the delight of the companies’ opportunistic adversaries.

Including never-before-published material, Feeding Frenzy sheds new light on one of the biggest news stories of the decade, revealing media manipulation, political grandstanding and corporate in-fighting. The author includes insightful crisis “lessons learned” throughout the narrative, as well as an Epilogue examining how the rise of social media is transforming crisis work today.

About the Author

Jon Harmon is a chief communications officer with experience in all facets of reputation management. Over a 23-year career at Ford Motor Company, Harmon served in numerous roles requiring adroit media relations. He was Ford’s chief spokesman during national labor negotiations with the UAW, and for many of Ford’s high-profile legal cases and safety issues. As head of public relations for Ford Truck, Harmon was thrust into defending the Ford Explorer throughout the epic Ford-Firestone tire crisis. Harmon is the author of the Force For Good Communications Blog for “aspirational public relations” at  He lives in suburban Chicago.




Hard Cover - 6x9 - 298 pages - $31.15

 ISBN: 978-1-60860-731-0

Read what the Experts Say about Feeding Frenzy

"Must reading for CEOs and public relations professionals.  Jon Harmon’s insider account of a real-life business disaster has all the suspense of a fictional “thriller.” From his perch as a senior Ford communicator, he provides rare perspective on a conflict that engaged lawyers and communicators fighting for mega-stakes – dollars and, even more important, reputation."

–  Harold Burson, founding chairman, Burson-Marsteller; “the 20th century’s most influential PR figure” (PR Week) 

"A view from inside one of the most intriguing events in modern industry, the highly publicized Ford-Firestone conflict. Jon Harmon, a key player in the drama, gives us a clear view from the team that lived with the enormous challenge for months on end. His “lessons learned” are highly insightful and valuable for any organization dealing with serious legal conflict."

–  Dr. David E. Cole, chairman, Center for Automotive Research, Ann Arbor, Mich.

"The Ford-Firestone dispute marked the start of 21st-century crisis communications. This “ground zero” examination of these events provides invaluable insights for crisis managers everywhere."

–  Jonathan Bernstein, CEO, Bernstein Crisis Management, Inc; publisher, Crisis Manager

"Crisis communications expert Jon Harmon cracks open a famous case of a company under fire and delivers fresh guidance for the corporate executive who wants to avoid costly mistakes and gain the advantage when things go wrong and critics attack. A must-read for C-suiters."


–  E. Bruce Harrison, author, Corporate Greening 2.0  

"Feeding Frenzy has the compelling narrative drive of a novel. The drama comes alive with details of behind-the-scenes maneuvering and intriguing personalities. It delivers important crisis management lessons that executives need."  

–  Gerald Baron, author, Now Is Too Late: Survival in an Era of Instant News


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